Your data stays yours
Not as a policy that could change, but as an architecture that cannot. Your reminders are never uploaded anywhere, so there is nothing to breach, sell, or hand over.
About
Latr started with a specific annoyance. You find something that matters later — an on-sale time, a restock date, a deadline written halfway down an email — and your options are to copy it into a calendar, or leave the tab open and hope. Most people do a lot of both, and the tab strip becomes a graveyard.
The problem is not that we forget things exist. It is that remembering and finding your way back to the exact page at the exact moment is two jobs, and most tools only do the first one.
One keystroke files the page you are on, so the tab can close. Or, when the page already says when, you highlight the time where you found it and right-click, and Latr reads it out of the text you selected. Either way it saves the page with the time, and at that moment reopens that exact page — not a note about it. Nothing is retyped, so nothing is mistyped, and there is no second app to keep in sync.
Every reminder tool wants a sign-up. We could not find a reason for one that benefited the person using it rather than the person building it. Everything Latr needs is already in your browser, so that is where it stays: no account, no server, no copy of your reminders anywhere else, and no network requests at all from the free version.
That decision has a real cost, and it would be dishonest not to name it. Reminders only fire while your browser is running, because that is when the browser’s alarms run. If your laptop is shut, the reminder arrives when you next open it — and Latr tells you it is late rather than pretending. The one-click calendar handoff exists precisely for the things that cannot slip.
Slowly, and driven by what people actually ask for. A Pro tier is planned for power features like sync across devices, but it is deliberately not built yet — the features would be a guess until real people have used the free version. The core loop of saving a page and being reminded on it stays free permanently.
Not as a policy that could change, but as an architecture that cannot. Your reminders are never uploaded anywhere, so there is nothing to breach, sell, or hand over.
Reminders fire while your browser runs. That is on the landing page, in the store listing, and in the notification itself when one arrives late. Overselling buys installs and loses trust.
Latr does one thing. It is not becoming a task manager, a notes app, or a place your team collaborates. Most feature requests get a considered no.
No servers means no costs to recover. The free plan is not a funnel — it is the product, and it is not going to start asking you for money.
Free, no account, and nothing leaves your device. About ten seconds to install, and one keystroke to use.
Also on Brave, Vivaldi, Arc and Opera — straight from the Chrome Web Store listing.