What Latr is

The problem it solves

You find something you cannot deal with now. A ticket sale that opens on Friday. A renewal you should cancel before it charges you. A long article you actually want to read. A pull request you said you would look at after lunch.

You have two bad options. Leave the tab open, and it joins forty others until you close them all in frustration. Bookmark it, and it goes into a folder you will never open again — because a bookmark has no sense of time and nothing ever brings it back.

Latr is the third option: the page and the moment, stored together, so the page comes back to you instead of waiting for you to remember it.

How it differs from a bookmark

A bookmark is a place with no time. A reminder is a time with no place. Latr is both, which is what makes it useful for the specific case where when matters as much as what.

• It comes to you. You do not have to remember to go and look.
• It carries why. Add a note when you save, and the notification shows it. Three days later, “Sony WH-1000XM5 | Best Buy” tells you nothing; “check if it dropped under $300” tells you everything.
• It knows when it is done. Fired reminders move to history, so the queue is what is still ahead of you rather than an ever-growing pile.

How it differs from Chrome or Google reminders

Google's reminders live in your calendar or your assistant, and they remind you of text — a sentence you typed. Latr reminds you of a page, and one click puts you back on it. The difference sounds small and is not: retyping “that article about the thing” into a search box is exactly the friction that makes people stop using reminders for web pages at all.

The other difference is where your data sits. Latr has no account and no server, so what you save stays on your machine.

What Latr is not

Being clear about this early saves disappointment later.

• It is not a task manager. Every reminder has a time. There is no someday list, no projects, no subtasks. That constraint is where the clarity comes from.
• It is not a read-later service. It does not save article text or work offline against a copy. It saves a link and a moment.
• It does not work on your phone. Browser extensions do not exist on mobile browsers. The calendar handoff is the bridge.
• It cannot notify you while the browser is closed. No extension can. Here is exactly what happens instead, and it is worth two minutes before you rely on it.